Dictionary.com defines
inaugural as marking the launch of a new venture.
In the world of politics, inauguration is typically accompanied by a
ceremony featuring a tightly scripted speech. Set the tone for the next
four years! In a web venture, that custom involves a blog post meant
to achieve the same objective — sharing a formative purpose and
mandate — but with alot less hoopla.
So what exactly are we up to here at yet another new web venture in
Silicon Valley?
Bazooked is pioneering Guided Navigation for consumers
on the web. We think this is the first time any company has put this
concept at the core of its vision. Now, to fill you in, Guided Navigation
is all about helping users follow their interest in content on the
web to logical conclusions. To insiders, I articulate our product vision
as “related links meets TV Guide.” Bazooked is focused
on the fact that web users don’t have a lot of hand holding to
help them move across the web at “points of inspiration.” Content
at the point of inspiration is certainly an emergent concept amongst
search technologists, but there are many dimensions to it that transcend
search. Yes, we all agree that the query will play a less prominent
role in the future, but that’s only the beginning of it. In other
words, this is an early category if you really think through the scope
of what’s involved and all the pieces that will coalesce around
it.
We think users will be jazzed about new ways that help solve or improve
the classic tradeoff between user intervention and user empowerment that
continues to stymie human-computer interaction on the web.
No, we’re not saying Bazooked will help you sort information as
nimbly as Tom Cruise in Minority Report. But
we are saying there are ways to organize information to remove steps
in the cycle. Remove time getting users to relevant content, increase
time users spend interacting with content. That’s our mission.
Bring them into Bazooked, send them out. They’ll probably come
back for more.
Keep in mind that users are creating value just by interacting with (not
necessarily authoring) content in the era of ratings, tagging and sharing.
Imagine the aggregate potential of shifting a sizable portion of web
usage from retrieval to consumption. It unleashes a gush of collective
creativity on massive scale. How do you enable this shift? By focusing
on the middle step between retrieval and consumption — exploration.
Make exploration work and consumption will mushroom.
Now, we don’t believe users will come to know Bazooked’s
product as “Guided Navigation” in as much as people associate
search with the broader categorization of “Information Retrieval.” They’ll
refer to Bazooked’s content discovery network as something more
casually defined. We’re not putting a label on it and will let
users do that for us.
Back to the inaugural reference for a moment. Unlike political life,
web ventures are very transparent. Obfuscation is counter-productive
and framing issues is pointless. Users do the talking so success lies
in listening. Believe or not, this is a challenging discipline for any
organization to inculcate. People in jobs like to do a whole lot more
opinion-sharing than listening. One of the key values we’re using
here at Bazooked is the idea of living in the moment. We like to keep
our ears low to the ground to hear the sounds that knock gently but often.
This is a core driver for us both in a business and personal context
(is there really a difference?).
Anyhow, being user-centric is the whole point of Bazooked as a web application.
Living out your inspirations around web content and information is what
Bazooked is all about. But a product doesn’t just drop out the
sky, so as a group of people, a start-up in this age must demonstrate
the fluidity and flexibility to live in the moment. I guess you can say
that the fate of our products and people are tied together in deep ways.
To seize the moment, you have to be in it, eh?
So here we go with a little experiment called Bazooked that I think is
meaningful for the web. We don’t have all the answers, but we bet
our bottom dollars that our core proposition makes sense.
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